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(Online) Strategies to Promote Your Organization, August 26-December 13, 2024

ID : 6400   
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Class Start Date: August 26, 2024
Class End Date: December 13, 2024

Students may register and start the online course at almost any time within the term, and then have until the end of the term to complete the class.

This course takes a marketing perspective prioritizing the needs, wants, and values of the people. The course covers how most people get their information, the challenges that face nonprofits in today’s under-funded and over-crowded philanthropic marketplace, and explore networking, social media, public relations disasters, and how we manage public relations risk in today’s highly competitive environment.
  • Understand the environment of nonprofit organizations.
  • Discover how to create a message from a nonprofit to the community.
  • Focus on networking and how it can play an effective part in our overall marketing program.
  • Discuss how to handle public relations disasters and learn elements of the organizational risk management process.
  • Explore the uses and functions of various social media outlets now available to nonprofits.
  • Develop a nonprofit marketing plan.
  • Introduction
  • Marketing for Nonprofits
  • Public Relations for Nonprofits
  • Putting it All Together and Building a Plan
  • Video lectures.
  • PowerPoint presentations.
  • Readings.
  • Other video resources.
  • Multiple choice comprehension quizzes for each module.
  • Cumulative essay questions requiring critical thinking and analysis.
  • Full comprehensive marketing plan for a nonprofit organization.

Class Details

1 Session(s)
Online 24/7

NA - Online

Tucker Staley, Ph.D. 



Please read:  This online class is held in Canvas, our online learning management system. Participants may register and start the class at almost anytime within the term, and then have until the end of the term to complete all class requirements. Please review your confirmation email for login instructions.

Course Fee (USD): 


Registration Closes On
Thursday, November 28, 2024 @ 5:00 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/26/2024 - 12/13/2024 Online 24/7 12:00 AM - 12:00 AM N/A - Online Tucker Staley, Ph.D. 

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