(Online) Strategies to Promote Your Organization, August 26-December 13, 2024

Objectives

• Understand the environment of nonprofit organizations.
• Discover how to create a message from a nonprofit to the community.
• Focus on networking and how it can play an effective part in our overall marketing program.
• Discuss how to handle public relations disasters and learn elements of the organizational risk management process.
• Explore the uses and functions of various social media outlets now available to nonprofits.
• Develop a nonprofit marketing plan.

Modules

• Introduction
• Marketing for Nonprofits
• Public Relations for Nonprofits
• Putting it All Together and Building a Plan

Delivery

• Video lectures.
• PowerPoint presentations.
• Readings.
• Other video resources.

Assessment

• Multiple choice comprehension quizzes for each module.
• Cumulative essay questions requiring critical thinking and analysis.
• Full comprehensive marketing plan for a nonprofit organization.