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(Online) New Directions in Fundraising, August 26-December 13, 2024

ID : 6399   
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Class Start Date: August 26, 2024
Class End Date: December 13, 2024

Students may register and start the online course at almost any time within the term, and then have until the end of the term to complete the class.

This course offers a comprehensive understanding of what fundraising is and is not. It explores the elements of the fundraising process and teaches how these may be applied to various methods of fundraising. The course focuses on donor motivation and how to write an appealing case for a support document in a way that appeals to the needs, wants and mission of an organization. Finally, it reviews the components, costs and relative merits of each of the six fundraising methods commonly used in today’s nonprofit organizations.
  • Provide students with a grounding in the basic techniques and methods of nonprofit fundraising.
  • Help students discover and understand the components of fundraising infrastructure in a nonprofit organization.
  • Provide an understanding of donor motivations relationships, and how these affect the planning and implementation of fundraising strategies within the nonprofit organization.
  • Introduction
  • Fundraising Process
  • Fundraising Methods
  • Donor Motivation
  • Case for Support
  • Board Roles
  • Putting it All Together
  • Video lectures.
  • PowerPoint presentations.
  • Readings.
  • Other video resources.
  • Multiple choice comprehension quizzes for each module.
  • Cumulative essay questions requiring critical thinking and analysis.

Class Details

1 Session(s)
Online 24/7

NA - Online

Tucker Staley, Ph.D. 



Please read:  This online class is held in Canvas, our online learning management system. Participants may register and start the class at almost anytime within the term, and then have until the end of the term to complete all class requirements. Please review your confirmation email for login instructions.

Course Fee (USD): 


Registration Closes On
Thursday, November 28, 2024 @ 5:00 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/26/2024 - 12/13/2024 Online 24/7 12:00 AM - 12:00 AM N/A - Online Tucker Staley, Ph.D. 

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