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Strategies to Promote Your Organization

ID : 5493   
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Students may register and start the online course at almost any time within the term, and then have until the end of the term to complete the class. A welcome email with login credentials will be sent within three (3) business days of registration.

This course takes a marketing perspective prioritizing the needs, wants, and values of the people. The course covers how most people get their information, the challenges that face nonprofits in today’s under-funded and over-crowded philanthropic marketplace, and explore networking, social media, public relations disasters, and how we manage public relations risk in today’s highly competitive environment.
Objectives
  • Understand the environment of nonprofit organizations.
  • Discover how to create a message from a nonprofit to the community.
  • Focus on networking and how it can play an effective part in our overall marketing program.
  • Discuss how to handle public relations disasters and learn elements of the organizational risk management process.
  • Explore the uses and functions of various social media outlets now available to nonprofits.
  • Develop a nonprofit marketing plan.
Modules
  • Introduction
  • Marketing for Nonprofits
  • Public Relations for Nonprofits
  • Putting it All Together and Building a Plan
Delivery
  • Video lectures.
  • PowerPoint presentations.
  • Readings.
  • Other video resources.
Assessment
  • Multiple choice comprehension quizzes for each module.
  • Cumulative essay questions requiring critical thinking and analysis.
  • Full comprehensive marketing plan for a nonprofit organization.

Class Details

1 Session(s)
Online 24/7

Location
NA - Online

Instructor
Tucker Staley, Ph.D. 

 

Notice

Please read:  Participants may register and start the online course at almost any time within the term, and then have until the end of the term to complete the class. A welcome email with login credentials will be sent within three (3) business days of registration.

Course Fee (USD): 

$300.00


Registration Closes On
Friday, December 2, 2022 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/29/2022 - 12/16/2022 Online 24/7 12:00 AM - 12:00 AM N/A - Online Tucker Staley, Ph.D. 

Other Class Offerings

Strategies to Promote Your Organization
ID: 5575

01/09/23 - 04/28/23
Online 24/7

Location
 

Instructor
Tucker Staley, Ph.D.

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