Gain a comprehensive exploration and analysis of the elements of an environmental scan. Discover how to create a message from the nonprofit to its community, delving into who you want to reach and what you should say while shaping the language so people grasp the message. Focus on networking and how it can play an effective part in our overall marketing program. Discuss how to handle public relations disasters and learn elements of the organizational risk management process. Explore the uses and functions of various social media outlets now available to nonprofits.